Your Shopify store isn't getting sales. It's usually one of four leaks.

Not traffic problems, not 'the algorithm'. In order of how often we find them, and how cheap they are to test.

Leak 1 — the product page doesn't answer the five questions

A stranger arriving from Google has five questions: what is it, what's it made of, what size is it, how long is delivery, and what happens if it's wrong. Most stores answer three and skip delivery and returns. That's where the cart dies.

Test Read your own product page on a phone, on mobile data, as if you had never seen the product. Count how many of the five you can answer without scrolling back.

Leak 2 — no price or no description in the Google listing

If the price is rendered by JavaScript, Google can't see it, so your listing shows a bare link while competitors show a price line. You get fewer clicks for the same ranking, which reads as 'low traffic' when it's really 'low click-through'.

Test View the page source and search for the price digits. Not there means Google can't see it either.

Leak 3 — traffic arrives on the wrong pages

A blog post about your category outranks your product page, so people land on an article with no buy button and leave. Common on stores that 'did SEO' by publishing content.

Test In Search Console, compare clicks per page against revenue per page. Any page with clicks and no product link is a leak.

Leak 4 — the offer is unclear at the price point

Two products at €40 and €85 with no stated difference means the buyer picks neither. This is not a conversion-rate optimisation problem; it's a positioning one.

Test Ask three people who don't know your store which they'd buy and why. If they hesitate, so does everyone else.

Run the free scan to see checks 1–4 measured on your live page. No email needed to see the result.
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Written by the team that runs SEO Scan Audit. The counts quoted above come from our own crawls of live storefronts; the fixes are the ones we write into paid reports.