Shopify ships sensible SEO defaults — then quietly lets you destroy them through theme edits, app installs, and collection structures the platform was never designed for. We audit your store against the platform-specific failures we see again and again.
1. The duplicate URL problem Shopify never solved. Products live at multiple URLs at once. Canonical tags handle the textbook case; theme overrides and app injections break them constantly. We check every canonical and flag the ones pointing the wrong way.
2. App bloat and load speed. Most stores install 10–15 apps. Each adds JavaScript. We identify which apps are killing your speed and which can be deferred, removed, or replaced.
3. Collection page thinness. Default collection pages are a grid of products and nothing else — and they're usually your highest-converting organic landing pages. We audit whether yours have enough unique copy to rank.
4. Product schema served by your theme. Half of Shopify themes inject Product JSON-LD incorrectly — missing brand, ratings, or GTIN. We pull your live schema and flag the gaps.
5. Robots.txt platform defaults. The default file crawls and indexes things you don't want indexed (account, cart, /search). We list the exact lines to add.
6. Blog tag pages. Shopify creates a URL per blog tag. Most stores end up with hundreds of near-duplicate thin pages that drag the whole subdomain down. We flag whether yours should be noindexed.
Nothing to install. We fetch your public store URLs the same way Google does, analyse them, and email you the report. Your admin, theme, and store data are never touched.
What you get: every issue found, ranked by revenue impact, with exactly how to fix each one. Delivered within 24 hours as text/PDF — no calls, no meetings.
US$59 per store, one-time. No subscription. This service just launched — first customers get the lower rate in exchange for feedback.
Get the full report — US$59 Start with the free scan
Run the free scan first and see your issues yourself. Upgrade to the full prioritized report when you're convinced.
The US$397 Diagnostic adds site-wide analysis, a 90-day roadmap, and competitor gap analysis. The US$997 Blueprint adds execution-grade copy-paste fixes per item.