A Shopify SEO checklist ordered by what it costs you
Most checklists are alphabetical. This one is ordered by how much money the item is currently costing you.
Tier 1 — costs clicks today
Title length (50–60 characters), meta description present, one H1 per page, price visible in raw HTML. These four change how your listing looks in Google this week. Do them first, they're free.
Tier 2 — costs visibility
Product structured data, alt text on product images, collection pages with unique copy rather than a grid alone, canonical tags on filtered collection URLs. These affect whether you appear at all for product searches.
Tier 3 — costs growth, slowly
Internal links from content to product pages, image compression, and removing products that no longer exist from the sitemap. Real, but rarely the reason a store is stuck.
What you can skip
Keyword density, meta keywords, submitting to hundreds of directories, and 'domain authority' scores. None of them move revenue for a store that already has products people search for.
Run the free scan → See a sample report
Written by the team that runs SEO Scan Audit. The counts quoted above come from our own crawls of live storefronts; the fixes are the ones we write into paid reports.